1.00%
70%
2.00%
2.50%
1.20%
Revenue Growth & Efficiency Timeline
Efficiency Progression Over Time: This chart models how your campaign improves as retargeting builds. Starting with pure prospecting performance (based on your CVR%, CTR%, CPM, AOV inputs), efficiency improves over time as retargeting audience grows and blends in higher-performing retargeting metrics. The widening gap between spend and revenue = improving profit margin. This is directional guidance based on your inputs.
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